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Research & Branding

Fresh thinking and a bold strategic plan created the perfect opportunity for the Rhode Island Foundation to update their brand. Basics Group worked closely with leadership and staff to understand their unique perspective — moving forward, while respecting their deep history. We began by developing a brand voice, key messaging and common language, then followed up with an overhaul of their visual identity. This cumulated in an internal celebration where the new brand was officially launched. Staff were presented with a brand guidebook, a digital toolkit, new business cards, a custom moleskin notebook and, of course, a cake.

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Continuing our great relationship, Basics Group works with the Foundation to create a unified, yet varied suite of communications materials — including newsletters, fund update reports, case statements, greeting cards and anything else that might come up.

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12 Days of Giving Campaign

The 12 Days of Giving Campaign was a playful and integrated effort to support giving over a specific time period. The campaign appeared in inboxes and mailboxes encouraging people to give to a designated sector each day. Basics Group created an icon set that were animated gifs to represent the chosen sectors. Each day icons were revealed on the website, and then supported by email blasts and social media postings.

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2014 Annual Report

Basics Group was honored to produce the Rhode Island Foundation’s 2014 Annual Report. We worked closely with the Foundation’s team in Strategy and Community Investments to create an overall theme and look that could be carried through to the videos and materials used during their Annual Meeting. The end result was a bold and memorable annual report that emphasized their theme of connections.

Art Direction:  Amy Bernhart / Hallie Steele
Strategy: Dwight McMillan / Amy Bernhardt / Hallie Steele
Design : Amy Bernhart / Andrea Cacase / Hallie Steele
Web Development: Embolden
Copywriting: Dwight McMillan / Rhode Island Foundation
Photography: Connie Grosch