Keep it Simple

Big problems are usually solved best by a series of smaller, practical steps. The solution can be right in front of you.

Make it Better

A project only makes sense if we clearly improve something and there are no doubts about it being worth it.

Be Helpful

Treating clients how we want to be treated and going the extra mile for people leads to the best partnerships.


Basics Group was founded in Rhode Island by Dwight McMillan in 2003. For the first 12 years, we grew our busines through a wide range of design, branding, and web consulting projects. We’ve worked with clients of all shapes and sizes, and we established ourselves as a team of highly capable creative, technology, and business support professionals. Over the past few years we’ve narrowed our focus to concentrate on web applications and related services that help our clients work smarter.


We are a small team that enjoys helping our clients solve day-to-day problems with smart, flexible, and sustainable projects and services. We’ve been working together for years and we provide stability and continuity for our clients over time. We truly take a partnership approach to each engagement where we act as an extension of our client’s internal staffing and other resources.


Every client is in a unique situation and every project is different. In general, our services fall into the following categories:

Strategic Consulting – brand identity, information architecture, and user experience/interface design. This includes business consulting to improve information management practices. We help clients assess current systems and resources, make changes, and introduce new tools and workflows.

Web Applications – we were early adopters of Ruby on Rails and we use that development stack and related best-in-class service providers to create and maintain enterprise scale systems. Our solutions comply with the rigorous risk and information security reviews of large companies.

Support Services – from data entry and content editing to training and user help, our team can be an extension of your staff with a range of hourly services. Our web applications are designed to be managed by a small team of admin users, and we can provide that staffing for you behind the scenes.


In addition to the clients highlighted below, we have worked with a wide range of other businesses, non-profit, and public organizations. Most have been geographically close to us, but we’ve also had great experiences working with clients from all across the country.

Citizens Bank
CVS Health
HealthSource RI
IBOX Global
Miller Zell

Procter & Gamble
Rhode Island Foundation
RI Department of Corrections (DOC)
RI Department of Education (RIDE)
RI Science & Technology Advisory Council (STAC)