• logo-1
  • logo-2
  • logo-3

Branding

Basics Group worked with a federally-funded, cross-agency team that includes RIDE (Rhode Island Department of Education), OPC (RI Office of the Postsecondary Commissioner), DLT (RI Department of Labor and Training), Providence Plan, and various additional stakeholders to develop a brand and identity system for the Rhode Island Data Sharing Project. This multi-dimensional project is an effort to improve outcomes for Rhode Islanders through a more coordinated use of aggregate and individual level data in our State. The logo design represents the collaboration and sharing of data, and includes sub-brands for the three hubs of the organization.

  • website
  • social

Website & Social Media

ridatasharing.org

Basics Group designed a responsive website highlighting data stories, news, and topics. We created a video (see below) featured  on the homepage, to help explain the who the Rhode Island Data Sharing Project is, and what the goals of the organization are. We also setup and manage the social media for the project.

  • event-banner
  • event-banner-entrance
  • event-attendees
  • event-speaker
  • event-mingle
  • event-catering
  • event-infographics

Event Design

In November 2015, Basics organized an event for the Rhode Island Data Sharing Project at the Statehouse. Starting with the theme “A Call to Partnership”, we developed a look, feel and tone, that was carried across the invitations, signage, and presentation materials. We designed a series of infographics that were displayed around the room to highlight some of the data stories the Project had generated over the years. We created a social media presence for the Project by live-tweeting the event and increasing their followers by 30%. With almost 100 state leaders in attendance, the event was considered a resounding success.


Strategy: Dwight McMillan / Amy Bernhardt
Design: Hallie Steele / Amy Bernhardt / Andrea Cacase
Copywriting: Dwight McMillan
Web Development: Axion Media Lab
Voice Over and Sound Editing: Axion Media Lab
Video Animation: James Wilson