Bringing experience and fresh thinking to projects.
Dwight leads the team and helps clients figure out solutions to branding, design and web development business challenges. Before starting Basics Group, he was a principal at a corporate identity firm in New York and also at a multimedia studio in Philadelphia. He was also the art director at a commercial real estate firm and a marketing manager at a global investment bank. Prior to Basics Group, Dwight worked with clients such as Accenture, MTV, Sony Music, The Nature Conservancy, the Rockefeller Brothers Fund, and a number of large ad agencies as a subcontractor.
Hallie is a lead designer on our team and enjoys helping both large companies and smaller organizations solve real problems through the creative process. She came to Basics after working at a branding and design studio in Minneapolis and being the senior designer at a large retail company.
Dave is our lead web developer and is a point person for application interface design and user experience. Before joining our team, Dave ran his own web design firm, and he has created and maintained websites, content management systems, and custom solutions for a range of corporate, municipal, and nonprofit clients.
Amy is a senior designer and experienced account manager at Basics and enjoys working collaboratively with clients on projects. She is a RISD alum and has worked with a number of artists, having spent nine years in New York doing everything from art handling to exhibitions and book production.
James is a senior developer and network/server administrator. He works closely with Dave to design and develop elegant technology solutions and to setup secure, scalable, and easy-to-manage environments for client sites and web applications.
Kristen is a hands-on project manager with experience in database marketing and direct mail. Prior to joining Basics, she worked closely with companies like Smith Barney, Nationwide Insurance, Citigroup, J.Crew, Lands End, and JCPenney.
Karyn is an experienced project manager who provides customer service and support for our larger client accounts. Her ability to calmly juggle a range of issues makes her an integral part of our team.
Adam is a consultant and project manager for our larger client accounts. He provides day-to-day support to various client business teams and helps ensure that our solutions are successful.