Based on an idea and built with real people.
Basics Group was founded in 2003 by Dwight McMillan when he moved with his family to Providence, Rhode Island and as a natural next step after he had been a principal in two other small creative firms. The concept behind the company is that anything can be broken down into a set of basic, achievable tasks and with the right approach and good people on the case, big things can be accomplished.
In the past five years, we’ve been able to help a range of corporate, retail, nonprofit and startup clients with a variety of projects. We feel that by staying lean and nimble while also aiming high and being strategic in our work, we offer something rare for our clients. We’re not a big agency, and at the same time we’re not a transient freelancer. Our goal is to forge relationships with our clients and help them build their business and their brand over time and through a connected series of projects.
We think we’re pretty easy to work with and that our value is felt as much in how we work as it is in what we do. At the end of the day, we’re successful when we’ve had a positive impact and have left everything we touch in a better state than how we first found it. It’s about focusing on the basics.
