Basics Group has been partnering with clients to deliver custom project solutions since 2003. We have extensive experience in brand communications, graphic design, web applications, and business support services. Our name and brand reflect our approach to solving problems – we cut through clutter and we make complicated things easy to manage.

Personal Service

With Basics, you will work directly with the experienced professionals on your project without unnecessary layers. We’re a small, close-knit team by design which allows us to provide a very high level of customer service.

Great Relationships

We take pride in the fact that most of our clients choose to work with us over many years and across multiple projects. Our project approach strikes a balance between focusing on short term objectives and working towards long term goals for our clients. This creates real value and is a solid foundation for mutually-beneficial, long-term relationships.


Our Process

We take a systematic approach to all of our projects, whether it is a branding, graphic design, or web application scope of work. In general, we follow the steps below and we customize the specifics to fit the needs and dynamics of each client relationship. Depending on the scale and profile of your project, these steps may vary in terms of scale of effort, formality or detail and complexity.

  1. Research and Discovery
    Work with clients and conduct research to fully understand all goals, requirements and expectations related to the project.
  2. Design and Planning
    Establish a clear project plan and develop preliminary concepts and initial ideas and recommendations for client feedback.
  3. Refine and Test
    Through iterations and rounds of presentation and review, refine initial designs and finalize ideas with client approval.
  4. Implement and Launch
    Produce working draft or test version and coordinate release, printing or launch with related communications or support.
  5. Consult and Support
    Measure and review results and provide any training, user help or other support services to ensure success over time.

Client List

We have had the privilege of working with a range of clients on a variety of project types and subject matters. We love Rhode Island, and with team members and clients from other parts of the country we have an extended reach that goes well beyond New England.

  • Healthsource RI
  • Highlander Institute
  • Integrated Design Studio, Inc.
  • Jobs for Maine’s Graduates
  • Maternova
  • Newport Footcare
  • NERA Economic Consulting
  • New Harbor Group
  • One Neighborhood Builders
  • Procter & Gamble
  • Providence Foundation
  • Rhode Island Builders Association
  • Rhode Island Foundation
  • RI Adult Education Professional Development Center